Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

Customer Rating : View Customer Ratings

List Price : $22.00

You Save : Check Price Now !!!

  Check Offer listing

Know You'll Be Excited to Replace Your Outdated Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)

Each time you pull out your previous Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) and get ready to make use of it, do you spend more time seeking not only to get it to operate, but also trying to get it to do things it was certainly not actually built to do? If this is the situation then you're gonna love the newest merchandise from . Not only do we warranty that it is going to operate exactly the way you anticipate it to, our brand new design was created to exceed your wildest expectations.

What we found at is that though there seem to be a number of these products available, the majority of them fail to live up their promises. Nobody wants to throw away cash for a Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) that isn't going to at least perform the way that they are publicized to perform. With this as our only guiding concept we set out to develop a product that would not only operate how you would want it to but might have all of the extra features you desired.

The outcome is our brand new Harvard Business Review on Brand Management (Harvard Business Review Paperback Series), once you try one for yourself, you will see the reason we are so pleased with our new product. Even though there are lots of of these products in existence, we're also positive that as soon as you try our newest model, you will be wholly happy and questioning how you ever managed to make it using the one you have at this moment.

Click here to read more Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) full review & compare prices

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker; Brands vs. Private Labels: Fighting to Win by John A. Quelch and David Harding; How Do You Grow a Premium Brand? by Regina Fazio Maruca; Should You Take Your Brand to Where the Action Is? by David A. Aaker; Extend Profits, Not Product Lines by John A. Quelch and David Kenny; The Logic of Product-Line Extensions, Perspectives from the Editors; Can This Brand Be Saved by Regina Fazio Maruca; and Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

Click here to read the Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) full review & compare prices

undefined